Corporate and commercial strategy

We identify, develop, evaluate and implement growth strategies for clients. These might involve expanding into new digital sectors, entering new geographies, extending capabilities, launching new products and services, exiting markets or revitalising marketing plans and they might be achieved through acquisition, partnership or organic growth.

• Developing a mobile TV strategy for a leading global mobile operator
  


• Advising a leading European IPTV player on content strategy and regional expansion issues
  
  
• Researching changing consumer habits and their economic impact on the TV industry for the UK’s Royal Television Society Cambridge Convention
  
  
• Helping one of the largest fixed telecoms operators in South America to plan its expansion into mobile communications
  
  
• Advising a major UK regional newspaper publisher on its digital media strategy and service offering, including a market review and the creation of prototype services
  
  
• Developing a broadband, VoIP and IPTV business plan for a Southeast Asian fixed line incumbent
  
  
• Helping a major Australian horseracing organisation to develop its commercial strategy with regard to fixed odds betting
  
  
• Developing the mobile TV strategy for a major UK broadcast network
  


• Defining, creating and establishing a 3G MVNO business, including technical solution, contract negotiation, content strategy, pricing and sales
  
  
• Advising a Southeast Asian pay-TV broadcaster on the relative strength of its broadcast content standards regime when compared to the UK, US, Singapore, Hong Kong and Australia
  
  
• Analysing the value of music to the UK digital economy, in its role as a key driver of digital service, platform and device uptake for a music rights organisation
  
  
• Advising a leading technology provider on its winning bid for the technology operations of a large UK broadcaster
  
  
• Developing the commercial launch strategy for a new venture from a Middle Eastern telecommunications service provider expanding into Sudan