Digital media

Digitisation is having a profound effect on the way media is produced, distributed and, ultimately, consumed.  Barriers to entry are falling, unleashing an abundance of content - produced, by both incumbents and new players, in an increasing variety of formats.

As traditional media platforms go digital, as new platforms (e.g. IPTV and mobile TV) emerge, and as the variety of portable and networked media devices proliferate, content owners now have many more routes to market than were ever available in the analogue age.  Consumers, in turn, are taking advantage of technological developments, becoming more 'involved' with their media consumption and more accustomed to accessing their media anytime, anywhere, anyhow. In order to stay ahead of the game, rights holders, for example, need to exploit the new opportunities to create more differentiated propositions and distributors need to develop their own content strategies.

We work at the forefront of this evolving ‘mediascape’, analysing how economic and technological trends are both shifting power across the value chain and affecting the relative attractiveness of different business and revenue models.  We support clients in the development of business strategies and the implementation of new products and services to harness the changing environment; we help to identify and prioritise commercial objectives and to develop cross-platform digital media strategies and work with clients to identify technology partners and to project manage digital media platform development and launch.

Spectrum Value Partners helps players, from across the industry, to develop distinctive and innovative strategies - working for rights holders, production companies, broadcasters, transmission providers, network operators, governments, and regulators

Recent clients in the digital media space include BBC, British Music Rights, CLS Holdings, Digital UK, the DFES, Guardian Media Group, Huawei, ITV, Johnston Press, Sony, Siemens and Transport for London.