Associate

Name: Reuben Lai

Nationality: Singaporean

Grade: Associate

Office: Singapore

Academic background: BSc in Mechanical Engineering from Purdue University, USA and an MSc in Industrial Engineering from National University of Singapore

Since joining the firm in July 2004, Spectrum Value Partners has provided an enriching environment for career development and opportunities to work on exciting engagements that would make a lasting impact.

During my time here, I have worked on more than 20 engagements in 12 different countries across Asia Pacific, Europe and the Middle-east. My work has ranged from helping an Indonesian mobile operator stem its market share losses to advising a Middle-eastern media conglomerate on its IPO strategy.

One of the most interesting projects I worked on was to develop a business plan for a telecoms operator that was keen on launching a pay television service over its broadband network. As part of this engagement, we developed the full business plan for the operator including the commercial proposition, distribution strategy, pricing, and organisational structure. The service was commercially launched in 2007, and watching it exceed the projected sales target brings me much satisfaction as it proves that the strategy we have developed for our client works.

Spectrum Value Partners is in the right area of consulting at the right time - the convergence of broadband, television and mobile services is changing the way we live, work and play. If working in fast-moving and dynamic sectors interests you, then this is the place for you.